Introduction
This Cookie Policy explains how Royal Tours Vacations ("we", "us", "our") uses cookies and similar tracking technologies when you visit our website at royaltoursvacations.com. It explains what these technologies are, why we use them, and your rights to control their use.
By continuing to use our website, you acknowledge that you have read and understood this Cookie Policy. Where cookies require your consent, we will ask for it. You may withdraw or adjust your consent at any time using the methods described in this policy.
This Cookie Policy should be read alongside our Privacy Policy, which provides further detail on how we collect, use, and protect your personal data.
Your choice matters. Only essential cookies are active by default. All other cookies — analytics, functional, and marketing — are used only with your explicit consent.
What Are Cookies?
Cookies are small text files that are placed on your device — computer, smartphone, or tablet — when you visit a website. They are widely used to make websites work more efficiently, remember your preferences, and provide information to website owners about how their site is used.
Cookies do not contain viruses and cannot damage your device. They cannot access other files stored on your device and cannot execute code or carry malware. Most cookies contain a unique identifier — a string of characters — that is sent to your browser from a web server and stored on your device. This identifier helps the website recognise your device when you return.
Related Technologies
In addition to cookies, we may use similar technologies including:
- Web beacons (pixel tags): Tiny transparent images embedded in web pages or emails that help us understand how users interact with our content.
- Local storage: A mechanism that allows websites to store data locally within your browser, similar to cookies but with greater storage capacity.
- Session storage: Temporary storage that is cleared when your browser session ends.
- Scripts and tags: Small pieces of code that collect information about your browsing behaviour and help deliver features such as analytics and social media integrations.
For simplicity, all of these technologies are referred to collectively as "cookies" throughout this policy.
How We Use Cookies
Royal Tours Vacations uses cookies for a number of important purposes:
- To keep our website working: Essential cookies enable core functionality such as page navigation, secure areas, and booking processes. Without these, the website cannot function properly.
- To remember your preferences: Functional cookies allow us to remember choices you make, such as your language or region, so you don't have to re-enter them each visit.
- To understand how visitors use our site: Analytics cookies collect anonymised data about which pages are visited, how long visitors stay, and what they click on. This helps us improve our website and the experience we offer.
- To deliver relevant marketing: With your consent, marketing cookies allow us and our partners to show you relevant advertisements on other websites based on your browsing activity on our site.
- To prevent fraud and protect security: Certain cookies help us detect and prevent fraudulent activity, protect your account, and maintain the security of our website.
Types of Cookies We Use
Cookies can be categorised by their purpose and duration. We use the following categories on our website:
| Category | Purpose | Duration | Consent Required? |
|---|---|---|---|
| Essential | Required for the website to function. Enable booking forms, session management, security features, and navigation. Cannot be disabled without breaking site functionality. | Session / up to 1 year | Not required |
| Functional | Remember your preferences and settings between visits, such as language selection, previously viewed tours, and form auto-fill data, to provide a more personalised experience. | Up to 1 year | Consent needed |
| Analytics | Collect anonymised data on how visitors interact with our website — pages viewed, time on site, traffic sources, and click paths — to help us improve content and usability. | Up to 2 years | Consent needed |
| Marketing | Track your browsing activity across websites to build a profile of your interests and deliver targeted advertising relevant to you on third-party platforms and ad networks. | Up to 2 years | Consent needed |
| Security | Help identify and prevent fraudulent or malicious behaviour, protect user accounts, and maintain the integrity of our booking and payment processes. | Session / short-term | Not required |
Cookie Duration
Cookies also differ by how long they remain on your device:
- Session cookies: Temporary cookies that exist only for the duration of your browser session. They are deleted automatically when you close your browser.
- Persistent cookies: Remain on your device for a set period of time, or until you delete them manually. They allow the website to recognise you on your next visit.
First-Party & Third-Party Cookies
First-Party Cookies
First-party cookies are set directly by Royal Tours Vacations when you visit our website. These are used primarily for essential site functionality, remembering your preferences, and collecting analytics data about how our site is used. We have full control over these cookies.
Third-Party Cookies
Third-party cookies are set by external organisations whose services we use on our website. These include analytics providers, social media platforms, payment processors, and advertising networks. We do not control the cookies set by third parties — their use is governed by the respective third party's own privacy and cookie policies.
Third-party services that may set cookies on our website include:
- Google Analytics — website traffic and usage analytics
- Google Tag Manager — tag and script management
- Meta (Facebook) Pixel — marketing and advertising tracking
- Google Ads — conversion tracking and remarketing
- YouTube — embedded video content
- Payment gateway providers — secure transaction processing
We regularly review the third parties whose cookies appear on our site and update this policy accordingly.
Specific Cookies We Use
The table below lists the primary cookies currently in use on royaltoursvacations.com:
| Cookie Name | Provider | Category | Purpose | Duration |
|---|---|---|---|---|
| PHPSESSID | Royal Tours Vacations | Essential | Maintains your active session while using the site. Required for booking forms and navigation. | Session |
| wordpress_logged_in_* | WordPress | Essential | Identifies logged-in users and grants access to authenticated areas of the site. | Session |
| wp-settings-* | WordPress | Functional | Stores user interface preferences for the site. | 1 year |
| cookie_consent | Royal Tours Vacations | Essential | Records your cookie consent preferences so we don't ask you again on every visit. | 1 year |
| _ga | Google Analytics | Analytics | Registers a unique ID used to generate statistical data on how you use the website. | 2 years |
| _ga_* | Google Analytics | Analytics | Used to persist session state across page requests. | 2 years |
| _gid | Google Analytics | Analytics | Registers a unique ID used to generate statistical data on how you use the website. | 24 hours |
| _fbp | Meta (Facebook) | Marketing | Used by Facebook to deliver, measure, and improve the relevance of advertisements. | 90 days |
| fr | Meta (Facebook) | Marketing | Used by Facebook to show relevant advertisements and measure their effectiveness. | 90 days |
| _gcl_au | Google Ads | Marketing | Used by Google AdSense to track advertising efficiency across websites. | 90 days |
| VISITOR_INFO1_LIVE | YouTube | Functional | Tries to estimate the bandwidth of the user for videos embedded from YouTube. | 6 months |
Note: The cookies listed above reflect our current website setup and may change as we update our services and third-party integrations. We will update this table when significant changes occur.
Your Choices & Cookie Consent
You have the right to decide whether to accept or reject non-essential cookies. When you first visit our website, you will be presented with a cookie consent notice that allows you to:
- Accept all cookies — enable all categories including analytics and marketing cookies.
- Reject non-essential cookies — allow only strictly essential and security cookies.
- Customise your preferences — individually select which cookie categories you consent to.
You may change or withdraw your cookie preferences at any time by clicking the "Cookie Settings" link in the footer of our website. Your preferences will be saved and applied for future visits.
Impact of Disabling Cookies
Blocking or deleting certain cookies may affect your experience on our website. Specifically:
- Disabling essential cookies may prevent booking forms, payment processing, and core navigation from working correctly.
- Disabling functional cookies means your preferences will not be saved between visits and you may need to re-enter information each time.
- Disabling analytics cookies means we will not receive anonymised data about how you use our site, which helps us improve it.
- Disabling marketing cookies means you may still see advertisements, but they will be less relevant to your interests.
Managing Cookies by Browser
In addition to our on-site cookie consent tool, most web browsers allow you to control cookies through their settings. You can typically find these options in the "Settings", "Privacy", or "Security" section of your browser. Common options include:
- Viewing cookies that are currently stored on your device
- Blocking all cookies, or blocking cookies from specific websites
- Deleting all cookies or cookies from specific sites
- Setting your browser to notify you when a website tries to place a cookie
For guidance on managing cookies in your specific browser, refer to the official support pages below:
Opt-Out of Third-Party Advertising Cookies
You can also opt out of interest-based advertising from many third-party providers through the following industry tools:
- Google: adssettings.google.com
- Meta (Facebook): facebook.com/ads/preferences
- Network Advertising Initiative: optout.networkadvertising.org
- Digital Advertising Alliance: optout.aboutads.info
Please note that opting out through these tools does not remove all cookies — it specifically prevents those providers from using your data for interest-based advertising.
Do Not Track
Some browsers include a "Do Not Track" (DNT) feature that signals to websites that you do not wish to be tracked. There is currently no universally accepted standard for how websites should respond to DNT signals, and our website does not alter its behaviour in response to DNT signals at this time.
We will continue to monitor the development of a unified DNT standard and update our practices accordingly. In the meantime, you can manage your tracking preferences using the cookie consent options available on our website or through your browser settings as described in Section 08.
Policy Updates
We may update this Cookie Policy from time to time as our website, technology, and legal obligations change. When we make material updates, we will revise the "Last Updated" date at the top of this page. For significant changes that affect how your data is used, we may also notify you via a banner or notice on our website.
We encourage you to review this Cookie Policy periodically to stay informed about how we use cookies and what choices you have. Your continued use of our website after any updates constitutes your acknowledgment of the revised policy.
Contact Us
If you have any questions or concerns about this Cookie Policy, how we use cookies, or your data privacy rights, please reach out to us directly.
Mailing Address
Royal Tours Vacations
Ocho Rios, St. Ann's Bay
Jamaica, W.I.
Office Hours
Monday – Friday
9:00 AM – 5:00 PM (EST)