Introduction

Royal Tours Vacations ("we", "us", "our") is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit our website at royaltoursvacations.com, make a booking, or interact with our services in any way.

Please read this policy carefully. By using our website or engaging our services, you acknowledge that you have read and understood this Privacy Policy. If you do not agree with the terms set out here, please discontinue use of our services.

Who We Are

Royal Tours Vacations is a full-service tour and travel agency incorporated and operating in Jamaica. We provide tour excursions, airport transfers, wedding packages, and related travel services to individuals and groups visiting Jamaica.

For the purposes of applicable data protection legislation, Royal Tours Vacations is the data controller responsible for your personal information.

• Company Name: Royal Tours Vacations
• Registered Location: Ocho Rios, St. Ann's Bay, Jamaica, W.I.
• Email: info@royaltoursvacations.com
• Phone: +1876-864-6044 / +1876-344-7778
• Website: royaltoursvacations.com

Data We Collect

Depending on how you interact with us, we may collect and process the following categories of personal data:

Identity & Contact Information

• Full legal name
• Date of birth
• Nationality and country of residence
• Email address
• Phone number(s)
• Mailing or billing address
• Government-issued ID or passport details (where required for bookings)

Booking & Transaction Data

• Tour, transfer, or wedding package selections
• Travel dates, departure points, and itinerary details
• Number of passengers and group composition
• Special requests, dietary requirements, and accessibility needs
• Payment method details (processed securely — we do not store full card numbers)
• Booking confirmation numbers and transaction history

Communication Data

• Emails, messages, and inquiries sent to us
• Reviews, testimonials, or feedback you provide
• Records of phone calls or chat conversations with our team

Technical & Usage Data

• IP address and approximate geographic location
• Browser type and version
• Device type and operating system
• Pages visited, time spent, and referring URLs
• Cookie identifiers and session data

Marketing Preferences

• Whether you have opted in to receive marketing communications
• Your communication preferences (email, SMS, etc.)

How We Collect Your Data

We collect personal data through the following means:

• Direct interactions: When you complete a booking form, contact us by phone or email, submit an inquiry, or register for our newsletter.
• Automated technologies: When you visit our website, we automatically collect technical and usage data via cookies and similar tracking technologies.
• Third-party sources: We may receive data from travel partners, booking platforms, or payment processors who facilitate your reservation.
• Social media: If you interact with our social media pages or share content relating to our services, we may receive data from those platforms.

How We Use Your Data

We use your personal data for the following purposes:

Legal Basis for Processing

Where applicable data protection laws require us to identify a legal basis for processing your personal data, we rely on the following:

• Contract performance: Processing necessary to fulfill your booking or provide services you have requested.
• Legal obligation: Processing required to comply with Jamaican law, tax obligations, or regulatory requirements.
• Legitimate interests: Processing necessary for our legitimate business interests, such as fraud prevention, improving our services, and direct marketing to existing customers — provided these do not override your rights.
• Consent: Where you have given us clear, specific consent to use your data for a particular purpose (e.g., newsletter sign-up or use of non-essential cookies). You may withdraw consent at any time.

Data Sharing & Disclosure

We do not sell, rent, or trade your personal information to third parties for their own marketing purposes. We may share your data only in the following circumstances:

Service Partners

We share necessary booking details with trusted third-party operators including hotels, ground transportation providers, activity operators, and airlines — strictly to fulfill your reservation. These parties are contractually bound to use your data only for that purpose and to maintain appropriate security.

Payment Processors

Payment information is handled by our authorised payment gateway providers. We do not store full card details on our systems. All payment processing is subject to the payment provider's own security and privacy standards.

Legal & Regulatory Disclosure

We may disclose your personal data to government authorities, law enforcement, or regulatory bodies where required to do so by law, court order, or in connection with legal proceedings.

Business Transfers

In the event of a merger, acquisition, or sale of all or part of our business assets, your personal data may be transferred to the acquiring entity, subject to the same privacy protections set out in this policy.

International Data Transfers

Royal Tours Vacations operates primarily in Jamaica. However, because we serve an international client base and use globally-based digital service providers (including email platforms, cloud storage, and payment processors), your data may be transferred to and processed in countries outside Jamaica.

Where such transfers occur, we take steps to ensure your data is protected to a standard equivalent to Jamaican data protection requirements, including through contractual agreements with data processors and use of internationally recognised data transfer mechanisms.

Data Retention

We retain your personal data only for as long as necessary to fulfill the purposes for which it was collected, including to satisfy legal, accounting, and reporting obligations.

• Booking records: Retained for a minimum of seven (7) years following the tour date, in compliance with Jamaican financial record-keeping requirements.
• Marketing data: Retained until you withdraw consent or unsubscribe, whichever is earlier.
• Website usage data: Typically retained for up to 24 months in aggregated or anonymised form.
• Correspondence: Retained for up to three (3) years from the date of last contact.

When your data is no longer required, it is securely deleted or anonymised.

Your Rights

Depending on your location and applicable law, you may have the following rights regarding your personal data:

• Right of access: Request a copy of the personal data we hold about you.
• Right to rectification: Request correction of inaccurate or incomplete data.
• Right to erasure: Request deletion of your data where it is no longer necessary for the purpose for which it was collected, subject to legal obligations.
• Right to restrict processing: Request that we limit how we use your data in certain circumstances.
• Right to data portability: Request your data in a structured, machine-readable format where processing is based on consent or contract.
• Right to object: Object to processing based on our legitimate interests, including direct marketing.
• Right to withdraw consent: Withdraw consent at any time where processing is based on consent, without affecting the lawfulness of prior processing.

To exercise any of these rights, please contact us in writing at info@royaltoursvacations.com. We will respond within 30 days. We may need to verify your identity before processing your request.

Cookies & Tracking Technologies

Our website uses cookies and similar technologies to enhance your experience and understand how visitors use our site. A cookie is a small text file placed on your device when you visit a website.

Types of Cookies We Use

You may adjust your browser settings to refuse some or all cookies. Please note that disabling essential cookies may affect the functionality of our website. Where non-essential cookies require consent, you will be presented with a cookie preference notice when you first visit our site.

Children's Privacy

Our website and services are not directed at children under the age of 18. We do not knowingly collect personal data from minors. Bookings involving children must be made by a parent or legal guardian who accepts responsibility for consent on the child's behalf.

If you believe we have inadvertently collected personal data from a child under 18, please contact us immediately at info@royaltoursvacations.com and we will delete such data promptly.

Data Security

We take the security of your personal data seriously and implement appropriate technical and organisational measures to protect it against unauthorised access, loss, destruction, or alteration. These measures include:

• SSL/TLS encryption for all data transmitted via our website
• Secure, access-controlled storage systems for personal records
• Limited internal access to personal data on a need-to-know basis
• Regular review of our security practices and third-party service providers

While we take all reasonable precautions, no method of electronic transmission or storage is 100% secure. If you believe your data has been compromised, please contact us immediately.

Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or services. When we make significant changes, we will update the "Last Updated" date at the top of this page and, where appropriate, notify you directly by email.

We encourage you to review this policy periodically. Your continued use of our services after any changes are posted constitutes acceptance of the updated policy.

Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or the way we handle your personal data, please contact us directly: